Dedicated to sustainability – and to the idea of the Mediterranean lifestyle
- Roca presents itself on ISH 2025 as a pioneer of sustainable design and production with Mediterranean origin.
- A trade fair stand on ISH that conveys values of the brand and of the Roca Group.
Rooted in Mediterranean architectural heritage yet looking to the future, Roca unveils a striking presence at ISH 2025 with a stand that embodies simplicity, warmth, and technology. Designed by the Barcelona-based architecture firm Mesura, the 1,000m² pavilion seamlessly blends material honesty, environmental awareness, and a timeless architectural language, offering visitors an engaging and inspiring experience.
At ISH, Roca presents its latest innovations and new collections, introducing cutting-edge bathroom solutions that emphasize modularity, connectivity, prefabrication, and advanced installation systems. The brand also showcases exciting new collaborations with renowned designers, reinforcing its commitment to design excellence and forward-thinking solutions. With a focus on sustainability and technological integration, Roca’s presence at ISH reaffirms its role as a leader in the evolution of modern bathrooms.
The idea of the ‘bathroom as a system’
The core message of the entire installation: the bathroom is the most complex room in the house, requiring the most demanding planning and the highest investments. To do justice to its potential and challenges, it must be considered, evaluated and appreciated from different perspectives. A market leader can only approach it from multiple perspectives: design, technologies, processes, usage behaviour, digital integration, sustainability and social relevance are crucial.
In concrete terms, this means that Roca has not only developed from a traditional sanitary ware manufacturer into a producer of complete designer bathrooms but also offers the technology in front of and in the wall from its own company. Furthermore, solutions for important sub-target groups and typical challenges in connection with the bathroom have been developed in collaboration with designers, architects and scientists. The product systems and new products shown at the ISH are based on this idea.
Source: https://www.uk.roca.com/news/roca-ish-2025-sustainability-mediterranean-lifestyle
Mohammed Brennan is a British author, freelance writer, and journalist based in Leicester, England. He has contributed articles and columns to local publications, including The Leicester Mercury, covering arts, culture, and various other topics.
